On a recent trip to London (one of my favorite cities), I saw this iconic bridge and thought of the behavioral bridge I have often spoken about as part of a strong counter fraud strategy.
I have mentioned the behavioral bridge many times in my presentations and training sessions and I wanted to expand on its application in this blog. It is proven that considering the psychology aspects of fraud behavior do have merit and should be considered as part of a sound counter fraud strategy. This human behavior can be captured and should be leveraged into technology to further develop even stronger preventative efforts. The behavioral bridge is a process whereby specific data on human behavior is inserted into a software platform to help assess the risk level of an individual and further determine if there is a propensity for fraudulent activity. The behavioral bridge defined is the insertion of human behavior patterns into data or analytical systems in order to increase the effectiveness of strategies.
Developing a behavioral bridge involves gathering data from human behavior (behavioral pattern predictors) and inserting them into counter fraud strategies. In many other industries, outliers in the data reveal very significant clues to behavior. For example, in airport security applications, human patterning is used frequently to assess the security risk of an individual. Airport security is trained to look for patterns of behavior, or patterns outside of the norm (outliers) that may be indicative that an individual may be attempting to engage in questionable behavior.
Consider leveraging behavioral elements into technology platforms in order to make a bridge and an extremely effective counter fraud strategy