We collect anonymous data on the use of our lead gen forms. These statistics help us to analyze the performance of our advertising campaigns on LinkedIn. We do not collect personal data other than in the section where you are asked to enter your personal data for completing the lead gen form. Your data is then used as described in the relevant forms and is stored for internal use only. Your data is not provided to or shared with third parties or anyone outside of DFTG. The personal data you provide to us may be archived or stored periodically by us according to backup processes and will be retained for as long as is required for the purposes for which it was collected or to comply with legal or regulatory requirements.